MONY Group: Quidco

Overview?

Quidco is one of the UK’s leading cashback platforms, helping users earn money back on everyday purchases.

The product team wanted to address key business challenges around customer retention and repeat engagement — users were completing one purchase and rarely returning.

I worked as a Product Designer on both web and mobile, exploring new ways to increase engagement and streamline the cashback journey.

My Role

I focused on user experience and UI design across Quidco Web and App, collaborating closely with the Product Owner, design lead, and engineering teams.

My role covered:

• Concept design and prototyping

• Competitor and pattern research

• UI and interaction design

• Test planning and iterative refinement

The Challenge

Customers were often disengaging after a single cashback purchase.

The core issue was the time delay — cashback could take up to three months to pay out, meaning users would forget to check back in.

Problems identified by the business included:

• Long payout times reducing repeat visits

• Users forgetting about pending cashback

• Poor visibility of “fast cashback” opportunities

• Limited ways for retailers to promote deals within the app

“People would make a purchase and just not return — by the time their cashback arrived, they’d moved on.”

Design Goals

1. Encourage users to return to Quidco more frequently

2. Modernise the look and feel across web and app

3. Create new engagement opportunities for retailers

4. Keep designs consistent with the established brand and system

Key Design Concepts

1. Fast Cashback Highlighting

We developed a new “Fast Cashback” concept that surfaced retailers offering faster payouts.
The idea was simple: if users saw they could receive cashback within days, they’d be more likely to purchase again soon.

Web design focus:

• Introduced visual tags and filters for Fast Cashback retailers

• Added subtle UI cues to nudge users toward these offers

• Refined layouts for clarity and consistency with the wider design system

Design rationale:
This addressed one of the biggest behavioural barriers — long payout times — while staying aligned with the business goal of increasing repeat engagement.

2. App Stories

Inspired by social platforms like Instagram and TikTok, we explored how a stories format could give retailers a more engaging promotional space.

Design approach:

• Created an interactive, swipeable “Quidco Stories” format for mobile

• Combined retailer imagery, deals, and calls-to-action

• Designed to encourage quick browsing and spontaneous engagement

Testing:
The concept was A/B tested with a few trial retailers and saw a slight increase in customer interaction.
We continued iterating based on usability testing, focusing on accessibility and intuitive navigation.

Design Refinements

Alongside these larger concepts, I worked on a broader UI refresh for Quidco Web — improving hierarchy, typography, and visual consistency.
This helped modernise the interface and make deal discovery feel cleaner and more focused.

Outcome

While I left before the full rollout, both concepts — Fast Cashback and App Stories — were well received internally and progressed into development.

Early A/B testing of App Stories showed an encouraging uplift in engagement, and Fast Cashback became a key element in Quidco’s retention strategy.

Reflection

This project was an opportunity to combine commercial thinking with user experience design — exploring how interaction patterns can drive behaviour and deliver business value.

It also reinforced the importance of testing and iteration when designing engagement-driven features.